Reflective Apparel Ad Campaign

Challenge

The challenge for this project was to create an advertising series for Reflective Apparel, a company that designs, manufactures, and supplies high-visibility safety clothing for low-light environments.

Approach

Using the conceptual strategy of exaggeration, I chose to visually amplify the product and its purpose while keeping the design simple and to the point. Regarding my choices for the subjects wearing the vests, I included the occupations that first come to mind and make the most sense.

Accolades

AIGA Flux 2024, Finalist, Best in Category (Poster)

NSSC 2025, Finalist

NSSC 2025, Best in Category (Poster)

NSSC 2025, Judges Choice Award

Graphis 2025, Silver