Outdoor Element

Challenge

Transform Outdoor Element from a product-driven brand into a purpose-driven one that clearly communicates heritage, reliability, readiness, and control in the outdoors. The rebrand needed to give Outdoor Element an identity that stands on its own: cohesive, easily recognizable, and approachable for any lover of the outdoors.

Approach

This project aimed to rebrand Outdoor Element, a highly successful and innovative small business in Colorado, and elevate it above its competitors. The approach revolved around bringing in ties to the founder, Mike Mojica’s heritage and deep connection to the Laguna Tribe and Pueblo Nation, emphasizing elements like the New Mexico sun motif.

Brand Voice

Outdoor Element’s brand voice is confident, clear, and purpose-driven—rooted in reliability and readiness. We speak with approachable expertise, empowering everyday adventurers with straightforward, no-nonsense guidance. Our tone is warm, grounded, and solutions-oriented, reflecting a brand built to help people feel capable, prepared, and confident in the outdoors.

What Makes Us Unique

Outdoor Element is the only outdoor brand embedding proven fire-starting systems directly into versatile, everyday tools—delivering practical readiness at an accessible price point.