World Wildlife Find PSA

Challenge

The challenge of this project was to develop a compelling advertisement or public service announcement (PSA) by using guerrilla marketing strategies to engage audiences in an unexpected and memorable way.

Approach

I came up with the idea of turning an ordinary storefront window into a provoking conversation about pollution and its effects on habitats. Rather than promoting a product, the installation behind the glass window showcased an urgent message about wildlife conservation. By mimicking the style of a typical street corner shop, shoppers would automatically look through the window, only to be confronted by trash. This guerrilla strategy allowed the message to exist in a public, everyday space, making the issue feel relevant and personal.

Accolades

NSSC 2025, Finalist

NSSC 2025, Best in Category (Public Service Announcement)